E-Commerce Women's Fashion Brand Drives Conversions with TikTok Search Ads

E-Commerce Women’s Fashion Brand Drives Conversions with TikTok Search Ads

GOAL

An e-commerce fashion brand participated in TikTok’s Search Ads Beta program, aiming to boost conversions by reaching shoppers using TikTok as a search engine.

STRATEGY

The brand applied successful branded and non-branded terms from Google campaigns to TikTok Search Ads. By leveraging broad keywords, the campaign effectively captured high-intent users and drove sales.

RESULTS

By tapping into TikTok’s search behavior, the brand unlocked a new, cost-effective avenue for driving conversions and maximizing return on ad spend.

-41% lower CPA compared to non-search campaigns
+88% increase in ROAS compared to non-search campaigns