Founded in 2017, San Diego-based Merinos is on a mission to make the most comfortable shoes on Earth made from the finest quality merino wool.
Merinos and Ampliva wanted to test audiences and creative strategies to increase sales prior to the 2020 holiday season.
Ampliva worked alongside the Merinos team to identify key audiences to target on the Facebook family of apps during the holiday season. Once audiences were identified, Merinos tested new creative specific to each audience and established rules for how long ad creative should run to reach optimal performance.
In conjunction, Ampliva worked to simplify Merinos’ Facebook account structure according to Facebook’s best practices. Ampliva ran fewer campaigns and ad sets with broader targeting, leaning into machine learning to identify and prioritize a winning combination of audiences and creative.
As a result, Merino’s link click through rate and conversion rate doubled and ROAS increased by 30% within 30 days.
