EDDY partnered with the Ampliva team to revamp their Meta Ads strategy with the goal of increasing ROAS while profitably scaling media spend.
Pairing elevated California bohemia with global inspiration, EDDY is on a mission to consciously curate a whimsical world. One that helps you feel good on the inside and dress like it on the outside.
To increase ROAS while profitably scaling media spend, the Ampliva team leaned into Meta machine learning and launched an Advantage+ Shopping Campaign with creative diversification. A combination of broad targeting and varied creative allowed EDDY to efficiently reach their audience on placements like Reels with colorful and whimsical content showing off their stunning pieces.
Within one month, EDDY was able to increase spend by +29% while increasing ROAS by +85% and the number of purchases from Meta Ads by +84%.