Duck Camp, based in Austin, Texas, sells hunting clothing for the modern outdoorsman.
Duck Camp wanted to scale their Facebook campaigns to reach new customers, increase sales and maintain a strong return on ad spend with help from the Ampliva team.
First, the Ampliva team completed a comprehensive technical audit of the Duck Camp Facebook Pixel and Catalog. After identifying issues and fixing the Pixel implementation, the team was able to efficiently optimize campaigns and lean into the Facebook’s algorithm to help increase performance.
Ampliva then launched a comprehensive strategy using a variety of campaign types to attract new customers and retain past purchasers. Campaign types included video views, traffic, conversion and catalog, focusing on broad targeting, intent-based lookalike audiences and website custom audiences with a mix of image, video, carousel and collection ads created using Facebook Best Practices to grab users attention in feed.
