Dualtone Store wanted to profitably scale their Google Search and Shopping campaigns with help from the Ampliva team by revamping their Google Ads Strategy.
Dualtone Store is home to limited edition vinyl, CDs, shirts, and other merchandise from Dualtone Records entire artist roster; including The Lumineers, Shovels & Rope, Amos Lee and more.
Prior to working with Ampliva, the Dualtone Store’s Google Ads Strategy was centered around a single Smart Shopping campaign. Given the limited control one has over Smart Shopping campaigns in Google Ads, there was little opportunity to significantly improve the account’s performance.
Our paid search marketing strategist conducted a comprehensive Google Ads audit and developed a launch plan to restructure the Dualtone Store’s Google Ads account for maximum success. By improving upon the account’s campaign segmentation, implementing proper bid setting/bid modifiers, utilizing various audiences for remarketing lists for search ads and more we were able to increase the account’s ROAS by +41% and revenue by +36% within the first 30 days of launch.
