Cabana Levels Up Social Media Ad Creative to Reduce CPLPV

Cabana & Ampliva Level Up Social Media Ad Creative to Reduce CPLPV by 17%

GOAL

Cabana recognized there was an opportunity to develop more impactful social media ad creative and the need to streamline their content development process with help from the Ampliva team.

CLIENT

Cabana is a mobile hospitality company with a fleet of high-quality, high-tech mobile hotel rooms that are designed to create a seamless and unique integrated travel experience.

STRATEGY

Ampliva implemented a simplified and efficient social media ad creative development system for Cabana. The team created new, mobile-first ads with animation and text overlay in bulk that leveraged the different key messages Cabana wanted to share with their audiences; such as promotions and van features.

By creating a repository of ads, Cabana always has new content to rotate into campaigns to combat creative fatigue and pivot messaging significantly faster based on booking availability.

Since launching the new ads, Cabana has seen a 17% decrease in cost per landing page view. The new ads have also driven more ROAS compared to previous ads utilized in the account.

Cabana & Ampliva Level Up Social Media Ad Creative to Reduce CPLPV by 17%

GOAL

CLIENT

STRATEGY

REDUCTION IN COST PER LANDING PAGE VIEW

WITH AMPLIVA’S SOCIAL MEDIA AD CREATIVE

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