Ampliva’s home decor client wanted to understand whether directing traffic to a broad collection page or a specific product page would lead to better purchase intent and sales for Meta Ads. The goal was to test landing page effectiveness and uncover the best approach to optimize performance.
Ampliva ran an A/B test using identical creative assets but sent users to either a collection page or a product-specific page. Throughout the test, Ampliva tracked conversion rate, ROAS, AOV, and CPA to evaluate performance.
While product pages can convert slightly better, broader landing pages deliver greater overall value by increasing AOV and encouraging multi-product purchases.
