Our e-comm client collaborated with an influencer to launch a Holiday Influencer Edit, aiming to promote cocktail dresses for the festive season. While influencer partnerships are common, many brands struggle to effectively amplify creator content through paid social to generate meaningful returns.
We created a strategic paid social plan to maximize the influencer’s video content. With a limited budget, we used a cross-platform approach:
This ensured the brand’s influencer content delivered measurable results instead of just views.
With effective amplification, the brand transformed influencer content into a revenue-driving asset, demonstrating the power of a well-planned paid social strategy.
