To support an educational client’s goal of generating more leads from Meta in 2025, Ampliva tested shifting a prospecting campaign from a Landing Page View (LPV) objective to a Lead objective. The goal was to increase the number of qualified leads without increasing budget.
To reduce friction in the conversion path and simplify the user experience, Ampliva moved from driving traffic to the website to collecting leads directly on Meta using the Lead objective. A lead-optimized campaign was launched targeting both prospecting and retargeting audiences, maintaining consistent creative and spend levels. The test measured performance against the previous LPV approach to evaluate lead volume and cost efficiency.
The new lead strategy drove significantly better results:
