Ampliva Cuts CPA by 89% & Boosts Lead Intent by 625% with Smarter Google Ads Tracking

GOAL

The goal for this B2B company was to improve lead quality on Google Ads by reducing spam and invalid submissions that were inflating CPA and distorting performance metrics. Despite high traffic volume, the B2B tech platform needed to ensure that campaign efforts were driving qualified, intent-driven leads to support meaningful growth.

STRATEGY

Ampliva introduced a Salesforce-based conversion event to better qualify leads and give the platform’s campaign optimization tools a more accurate conversion signal. This adjustment allowed the campaign to prioritize quality over quantity and better identify intent-driven actions.

RESULTS

Within the first week of implementation:

Traffic decreased, but high-intent conversions remained stable.
Since, we’ve seen a +625% increase in buyer intent.
Spam submissions from Google Ads dropped significantly CPA stabilized across Google Ads campaigns and is -89% less than prior tracking and optimizations.

The new conversion logic helped focus budget on higher-value traffic, improving lead quality and campaign performance overall.