The Pakmule team was determined to grow overall revenue and profit from digital ads in 2022 after months of stagnant Google Ad spend. In an effort to grow digital ad spend, they hired Ampliva as an extension of their team to manage Pakmule’s Google Ads and Meta Ads.
Pakmule specializes in the design and manufacturing of premium-quality hitch-mounted cargo carriers. Their innovative products are built to handle heavy loads and provide optimal storage solutions for outdoor enthusiasts and adventurers.
Ampliva made major shifts in account strategy. Ampliva migrated away from Google Shopping campaigns to Performance Max campaigns and made strategic adjustments with the goal of scaling the account, gaining net-new business and increasing profit. These shifts included keyword selection, adjusting bidding strategies and implementing YouTube ads for awareness.
Fast forward a year later the account has brought in 2.2X more revenue and 1.71X more profit while sustaining performance above their ROAS goal.
