Ampliva worked alongside the Merinos team to identify key audiences to target on the Facebook family of apps during the holiday season. Once audiences were identified, Merinos tested new creative specific to each audience and established rules for how long ad creative should run to reach optimal performance.

Ampliva worked alongside the Merinos team to identify key audiences to target on the Facebook family of apps during the holiday season. Once audiences were identified, Merinos tested new creative specific to each audience and established rules for how long ad creative should run to reach optimal performance.

Ampliva worked alongside the Merinos team to identify key audiences to target on the Facebook family of apps during the holiday season. Once audiences were identified, Merinos tested new creative specific to each audience and established rules for how long ad creative should run to reach optimal performance.

First, the Ampliva team completed a comprehensive technical audit of the Duck Camp Facebook Pixel and Catalog. After identifying issues and fixing the Pixel implementation, the team was able to efficiently optimize campaigns and lean into the Facebook’s algorithm to help increase performance.

First, the Ampliva team completed a comprehensive technical audit of the Duck Camp Facebook Pixel and Catalog. After identifying issues and fixing the Pixel implementation, the team was able to efficiently optimize campaigns and lean into the Facebook’s algorithm to help increase performance.