Ampliva Helps E-Commerce Fashion Brand Boost iROAS by 35% in One Week Through Campaign Consolidation

GOAL

Our client had multiple catalog campaigns on Meta, each focusing on specific product categories, to reach broad audiences. However, we noticed audience overlap increasing overtime, leading to declining efficiency in campaign performance.

STRATEGY

To streamline performance, we reduced the number of campaigns by 63%, shifting focus to top performing product categories. This approach allowed all product types to filter through the most relevant campaigns, reducing overlap and improving results fast.

RESULTS

Within the first week of implementation, the consolidated campaign structure drove meaningful business outcomes:

+35% iROAS
+27% CTR